I think Adobe, as a company, we take for granted in the best way. But I want to start with what I have come to think of as the Decoder questions the basics of how Adobe as a company works. I was looking at these topics and I was like, “Man, I need like two hours.” But we’re going to try to get it all in. You’re very bullish on NFTs, which I really want to talk to you about, and I have some big questions about the future of computing. There’s news about the Content Authenticity Initiative. This episode of the podcast is coming out alongside Adobe Max, your big conference, and you’re announcing a ton of new products there, including big features for Creative Cloud on the web. It’s been a while since we’ve talked, I’ve always enjoyed our conversations. Scott Belsky, you’re the chief product officer at Adobe and the executive vice president of Creative Cloud. This transcript has been lightly edited for clarity. And we squeezed it into just about an hour. I’m a little more skeptical - so we got into it. In fact, Photoshop itself will be able to prepare an image to be an NFT very soon. Of course, the internet is a giant copy machine, so it’s a little more complicated than that - but a lot of people, including Scott, think it’s a revolution. The idea is to create scarcity for digital goods, just like physical products - to definitively say you own a digital piece of art, just like you own a physical piece of art. You’ve probably heard about NFTs, but the quick version is that they allow people to buy and sell digital artwork and keep records of that ownership in a public blockchain.
Scott is a big proponent of NFTs - non-fungible tokens. On this episode, I’m talking to Scott Belsky, chief product officer at Adobe, about the new features coming to Adobe’s products, many of which focus on collaboration, and about creativity broadly - who gets to be a creative, where they might work, and how they get paid. We spend a lot of time on Decoder talking about the creator economy, but creators themselves spend all their time working in Adobe’s tools.Īdobe is in the middle of announcing new features for all those tools this week - at its annual conference, Adobe Max.
#ADOBE AFTER EFFECTS IPAD PRO#
Pro photographers all depend on Lightroom. Premiere Pro and After Effects are industry-standard video production tools. You don’t just edit a photo, you Photoshop it. Adobe is one of those companies that I don’t think we pay enough attention to - it’s been around since 1982, and the entire creative economy runs through its software.
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